Finding Clarity On Amount Of Links Per A Page

May 1st, 2009 | by admin |

For some time now most webmasters have assumed that over a 100 links on one page would be considered a link farm. Which is also assumed to be bad SEO and could cause de-indexing of a website..

After years of being told over a 100 links was bad I have finily found a real answer from someone of Authority. Matt Cutts. For those who don’t know Matt he joined Google as a software engineer in January 2000. He is currently the head of Goggles Webspam team. Who would know better than him.

The answer to the 100 link ? is on Matts Blog.  Heres a couple paragraphs from his answer.

“The original reason we provided that recommendation is that Google used to index only about 100 kilobytes of a page. When we thought about how many links a page might reasonably have and still be under 100K, it seemed about right to recommend 100 links or so. If a page started to have more than that many links, there was a chance that the page would be so long that Google would truncate the page and would’t index the entire page.

These days, Google will index more than 100K of a page, but there’s still a good reason to recommend keeping to under a hundred links or so: the user experience. If you’re showing well over 100 links per page, you could be overwhelming your users and giving them a bad experience. A page might look good to you until you put on your “user hat” and see what it looks like to a new visitor”.

Now that Google has capacity 100 or more links are OK and won’t get a site de-indexed for that reason anyways.

Matt’s blog is a must read atleast once a week.

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